Friends Life Individual Protection has launched its Fracture Cover addition for its life, critical illness and income protection products to LifeQuote, the adviser portal and administration service from DirectLife.

By launching it on LifeQuote, Friends Life now offers advisers the ability to search, select and transact on a single platform.

Friends Life expects an increase in demand as a result of the new service for its fracture cover, which pays a lump sum of up to £2,100 for one of 18 specified fractures during any 12 month period.

Neil McCarthy, sales and marketing director at DirectLife, said: “Friends Life has been one of the most innovative companies in recent years and its fracture cover is very popular. However, adviser feedback shows that, on occasion, the extra time and thus cost associated with also having to log on to a provider intranet to select an additional product feature could prevent its inclusion.

“This is not an uncommon issue and, as our mantra is to be the most innovative service provider for insurers and advisers, we are working with the industry to ensure that all product features are available on our platforms.”