Foundation Home Loans has announced the appointment of Katie Newell (previously Katie Tucker) as its new brand manager.

Newell’s mortgage industry knowledge comes from previous underwriting, broking and marketing roles in John Charcol, Mortgage Force, Private Finance and the Halifax.

She has recently been working outside of the mortgage industry as head of content & PR at eTeach recruitment group.

Newell (pictured) will report to Foundation’s director of marketing, Jeff Knight, and lead the content marketing team in establishing the lender’s brand. She will also deliver multi-media and thought leadership campaigns, and be a key driver of the strategy to position Foundation as a major brand within the specialist lending sector.

Knight said: “We are very pleased to welcome Katie to the Foundation team, particularly as she will be well known to many in the mortgage industry having worked for a number of high-profile advisory businesses in key marketing and communications roles.

“Having a strong level of mortgage experience and an excellent track-record in the market was key for us when making the decision to employ Katie, and we are absolutely certain she’ll bring an energy and quality to all of Foundation’s brand work.

“We have some sizeable and ambitious targets to achieve in the months and years ahead and Katie will play a major role in helping us deliver across our key lending target areas.”

Newell added: “It is a great time to join Foundation and be part of the already excellent marketing team. We have had strong growth in 2019 and have ambitious plans for 2020 – and I am very excited to be part of it.”