Foundation Home Loans has appointed Paul Flude as its new regional sales manager for the South Central UK region.

Flude (pictured) has over 12 years’ experience in the mortgage market and joins with immediate effect from Fleet Mortgages where he was BDM for the South East.

He began his career as an adviser with a national estate agency chain. He has a wide network of adviser contacts and will be focused on building relationships in the region.

He will report to national sales manager, Mark Whitear, and will be focused on presenting Foundation’s range of buy-to-let and residential mortgage products to advisers based in the South Central region.

Andrew Ferguson, commercial director at Foundation Home Loans, said: “We continue to expand and build a highly-experienced, talented sales team and the addition of Paul adds considerably to our overall strength in this area.

“Advisers will know only too well the benefits of working with a sales manager who understands the market, is able to provide the necessary resource and support, and can secure the end result that everyone wants. Paul comes with a vast amount of experience and he has also worked as an adviser so knows both sides of the fence.

“We believe he will be an excellent asset to both Foundation and advisers in the South and would urge those within the region to contact him to see how he can support their business activity.”