FOLK2FOLK has announced Carlos Howard as its new head of business development.

Howard (pictured) has over 20 years of leadership experience in financial services, legal, and manufacturing sectors, with a focus on sales, customer care, operations, and strategic roles.

His career includes his recent role as head of client care at Nalders Solicitors, where he improved client experience and drove business development. Prior to this, he served as operations director at a South West modular build manufacturer. He also held several senior roles at GE Money.

In his new role, he will lead all sales activities, with a particular focus on brokers and broker-originated deals.

Roy Warren, FOLK2FOLK’s managing director, said: “We are thrilled to welcome Carlos to FOLK2FOLK. With his experience and customer-centric approach he aligns with our culture and existing senior management team.

“We are confident that Carlos’s experience will be pivotal in driving broker-originated deals and enabling small businesses across the UK to access the funding they need to grow, develop or diversify. His appointment reflects our commitment to expanding and deepening our relationships with brokers.”

Howard added: “I’m excited to join FOLK2FOLK, an organisation with a strong purpose and a remarkable history,” said Carlos. “FOLK2FOLK’s impressive track record is a testament to its robust model and commitment to supporting regional businesses.

“I look forward to fostering strong relationships with our broker partners and ensuring small businesses thrive through our tailored financial solutions. Together, we will continue to make a meaningful impact on local economies, helping more businesses grow and succeed.”