Fluent Money Group (FMG) has appointed Sheila Sanderson as marketing manager.

She will work across the group, which now comprises of Fluent Money, Fluent for Advisers, Fluent Mortgages and Fluent Lifetime.

Sanderson (pictured) joins the Bolton based specialist lending packager and distributor after 10 years at the KR Group, where she was senior marketing manager. She was responsible for helping to build the Key Retirement brand via traditional and digital marketing channels, including TV, Direct Mail, Press and Affinity Groups.

She said: “I am absolutely delighted to be joining Fluent Money Group at such an exciting time. It’s a fantastic opportunity to help a wide range of customers with their lending needs and to be a part of a growing business which is a leader in its field.

“The market is going from strength to strength and I look forward to working with the team to ensure that customers and advisers continue to be able to rely on us to help find them a lending solution that is right for them.”

Paul Ford, director at FMG, added: “We had waited to find the right person to fill the marketing role and we are fortunate to be able to welcome Sheila to the Fluent family. Already her tenacity, knowhow and ability to get things done are winning her the appreciation of everyone with whom she has come in contact.

“Fluent Money Group is making big strides forward and I am sure that Sheila is going to be a key component in our future success.”