Fluent Money Group has announced the appointment of Chris Meadows as group sales director.

Previously head of sales at the specialist lending business, Meadows (pictured) has been with the company since 2010, starting his career in financial services at Compass Finance and then running his own brokerage before joining Fluent Money.

The new role now sees Meadows take responsibility for all sales activity across the group, including Fluent Money, Fluent Mortgages, Fluent Loans, Fluent Protect and Fluent Lifetime.

He said: “I am delighted to have been given this new opportunity as a director of the Group. It has been exciting to watch Fluent Money develop and grow and after nine years with the company, I still get the same buzz when I go to the office every morning.

“We are really hitting our stride now and the future is looking very positive.”

Kevin Hindley, group chief executive officer, added: “Chris has been one of the mainstays of the business since he joined us and has been a crucial part of the team behind its success.

“I and my fellow directors are confident that with his new responsibilities, Chris will make an even bigger impact as the business continues to grow and develop.”