First Mortgage Solutions has announced a significant evolution of its brand, introducing a clearer distinction between its consumer and intermediary services.
The firm’s retail advice arm will now trade as The Finance Centre, while First Mortgage Solutions will remain the name of its broker network, supporting advisers across the UK.
The Finance Centre will continue to offer mortgage, protection and financial planning advice to consumers, building on the reputation First Mortgage Solutions has developed over many years.
The new identity is designed to reflect the breadth of its financial proposition and reinforce its client-focused approach.
At the same time, the launch of the First Mortgage Solutions Broker Network formalises the company’s expanding infrastructure for self-employed mortgage advisers.
The network provides access to compliance support, technology platforms, marketing resources and a collaborative community aimed at helping advisers grow and manage their businesses more effectively.
Christopher Davies, principal at First Mortgage Solutions, said: “This evolution is about clarity, growth, and strengthening what we already do best. We’ve built our reputation on expert, client-focused advice.
“By introducing The Finance Centre for consumers and positioning First Mortgage Solutions as our adviser network, we’re creating a clearer distinction between the two sides of our business, while ensuring both continue to thrive under the same trusted leadership.”
