Erica Pearce has been appointed as head of intermediary relations at First 4 Bridging (F4B).

Pearce (pictured) joins from Together and has worked in the finance industry for over 12 years, including a decade of management experience.

She will oversee F4B’s recently opened Manchester-based intermediary support centre and will also coordinate the sales team operating from F4B’s head office in Egham, Surrey.

Her main role will be building and maintaining relationships with intermediaries.

Donna Wells, director at F4B, said: “This is an important new position within the business and really signifies our ambitious growth plans and ongoing commitment to intermediary partners and introducers across the UK.

“Erica will play an integral role in a concerted and coordinated effort to promote our presence and encourage more introducers to approach us with transactions which require an additional layer of specialist support and expertise.”

Pearce added: “F4B has already shown great foresight and ambition in setting up an office and building a support team who are making a real difference to our northern advisers, especially in such a challenging and complex marketplace.

“I hope my experience can help establish even stronger connections and generate more opportunities for those brokers with clients who can benefit from a wider range of alternative lending solutions.”