Master broker First 4 Bridging has recruited Lorenzo Satchell as its new managing director.

He will report directly to CEO Myles Williams.

In his new role, which is a newly-created senior executive position, Satchell will be responsible for a number of key tasks. A priority is the expansion of the Knightsbridge-based firm’s current sales team.

Satchell has over 25 years experience in financial services and has worked across a spectrum of sectors, from mortgages and secured loans to commercial and short-term residential funding.

With a background in sales, he has held senior positions at a number of well-known specialist lenders, including Money Partners – where he was head of national accounts – and, most recently, as divisional sales manager for the Blemain Group of companies.

He has also worked in the broking community, including a stint as head of sales for Kent-based Residential 1.

Satchell said: “I am absolutely delighted to be joining Myles and his team. Having worked closely with them over the past four years I know that F4B are a high calibre, professional outfit and this exciting opportunity is one I will relish – I can’t wait to get started.”

Williams added: “Bridging has enjoyed remarkable success over the past few years. While I believe this is set to continue, I’m conscious of an increasingly competitive landscape set against the challenges of an uncertain general election outcome, tighter regulation, a fragile domestic economic recovery and the impact of overseas events.

“To ensure F4B maintains its strong progress and hard-won reputation, it is essential we have in our team the very best the market can offer. That’s why we’ve recruited Lorenzo, an industry figure with credibility and a track record that speaks for itself. The task I’m setting him is an uncompromisingly tough one, but I’ve complete confidence in his ability to deliver.”