Fintel has launched an intelligent distribution platform designed to provide a strategic conduit between providers and advisers.
Launched by Fintel’s Services Division, Omnicore aims to empower intermediaries with deeper product understanding whilst supporting providers in developing and refining propositions.
Rodger Baillie (main picture), Omnicore CEO, said: “Omnicore marks a significant step forward in Fintel’s mission to drive better financial outcomes across the value chain, for providers, advisers, and consumers.
“It was built by combining our deep regulatory expertise, market insight, and unrivalled intermediary access to power a more advanced UK market.
“Omnicore raises the bar, setting a new standard for how products are designed, distributed, and refined to meet the evolving needs of advisers and consumers.”
PREMIUM PROTECTION CLUB
The first proposition available from Omnicore will be whole of market premium protection club, Omni Protect.

Built to reward firms that maintain an exemplary standard of sales quality, Omni Protect’s managing director, Emma Vaughan, explained the focus of the club was not on financial incentives, but rather recognising excellence and supporting firms that prioritise long-term client outcomes.
She said: “Omni Protect reflects Fintel’s commitment to supporting the directly authorised market with innovative, high-impact solutions which combine commercial strength with ethical, client-focused advice.
And she added: “By aligning adviser incentives with long-term customer value, we’re building a better protection market – one that’s smarter, fairer and more resilient.”