Finova, a provider of mortgage and savings technology, has launched a new brand identity after a year of major strategic growth, including its merger with MSO, formerly a carve-out from Iress.
The relaunch consolidates the two businesses under a single name, Finova, following investment backing from Bain Capital Tech Opportunities, Octagon Capital and the firm’s own management team. The rebrand also signals the full integration of MSO’s origination platform with Finova’s existing suite of digital services.
Finova now serves more than 60 banks, building societies, specialist lenders and equity release providers, along with over 550 mortgage brokerages across the UK. Its end-to-end technology platform covers mortgage origination, servicing, savings and CRM systems, with recent updates designed to align under a unified product architecture.
The company claims that its mortgage technology now powers one in five UK residential mortgages, with nearly £50 billion in loans and savings under management. It supports almost half of the UK’s top 50 residential mortgage lenders, including high-street names such as Yorkshire Building Society, Coventry Building Society and Metro Bank. These partners together account for £39.6 billion in annual residential lending volumes.
Finova has also made substantial inroads into the equity release market, supporting eight of the country’s most active providers. These include Legal & General, Aviva, more2life, OneFamily, LV=, Standard Life, Prudential and Responsible Lending — collectively representing an estimated 70% of the UK’s equity release activity.
The updated product suite reflects this growth. Under the new structure, Finova Lending becomes the umbrella brand for its origination platforms: the rebranded Apprivo, now referred to as Finova’s whole-market lending solution, and MSO, the residential origination system.
The company’s decisioning tool, formerly branded as Optimo, has been reintroduced simply as Decisioning. It can be deployed either as an integrated part of Finova Lending or as a standalone module compatible with other origination platforms, including rival systems.
Other key products — Savings, Servicing, and Intermediary Manager — remain part of the lender suite under their existing names. For brokers, Broker CRM continues to provide a dedicated client relationship management solution tailored to intermediaries, while Broker Payments — previously known as finova Mortgage and Payment Services — remains the firm’s core platform for managing lender-broker payments.
Paraag Davé, executive chair of Finova, described the rebrand as a milestone for the business, marking the completion of a transformative phase. “This is a new era and defining moment for Finova, following a year of significant transformation for the business,” he said. “Our rebrand reflects our scale, momentum and ambition to continue powering the future of mortgage and savings technology.”
Davé added that the combination of Finova and MSO had created “an unparalleled platform offering modern, cloud-native solutions to lenders of all sizes”, adding: “With over £50 billion in lending now flowing through our platforms each year, we are proud to sit at the heart of the UK mortgage industry’s digital evolution.”
