Family Finance has become the latest lender to join the Association of Short-Term Lenders (ASTL).

Family Finance was founded in 1953 by a consortium of local businesspeople in South Wales, providing finance for families in the area. Now in its seventh decade of trading, the company continues this tradition whilst also covering a wider demographic and geographical area, and whilst now also providing finance for commercial customers.

The lender now caters for more than 12,000 customers throughout South Wales, the West Country, the Midlands, and the north of England. All lending is advanced with Family Finance as the principal lender.

Rob Hopkins, chief operating officer at Family Finance, said: “We are delighted to join the ASTL as the association has such a strong reputation for upholding high standards of lending, transparency and customer focus amongst short-term property lenders.

“Our philosophy at Family Finance is to always try to ensure good customer outcomes and this aligns with the ethos of the ASTL.”

Vic Jannels (pictured), CEO of the ASTL, added: “I’d like to welcome Family Finance as the latest lender to join the ASTL. We now have more than 40 lender members, representing the vast majority of recognisable brands in the short-term property lending market.

“This strong membership gives us greater influence as an association, helping us to promote the sector, engage with policy makers and uphold standards.”