Experian is to acquire a 25% minority stake in London & Country Mortgages .

The deal will be subject to FCA consent.

Mike Edge, L&C’s chairman, will remain the majority shareholder with a significant portion of equity remaining with L&C’s management and employees.

He said: “We are delighted that Experian has chosen to invest in L&C, a fantastic business that has attracted growing numbers of customers by pioneering high quality, fee free mortgage advice.

“The market is changing at pace and we are determined to lead the way through this exciting partnership with Experian to accelerate the growth and development of our hybrid digital proposition. Together we will build an even stronger business than we have today.”

Clive Lawson, managing director of Experian Consumer Services, added: “We’re excited about the potential of this partnership and the opportunities we see to work with L&C to improve customer experience in the UK mortgage market.”