Exeter Family Friendly has made changes to its proposition, made as a direct result of feedback from specialist advisers.

The Exeter based friendly society has announced that it has increased the maximum age of applicants accepted under switch underwriting from 65 to 70 for both its Health Cover for Me and Health Choices for Me products.

The option will apply to all switchers, regardless of whether their previous policy was under moratorium or had been fully medically underwritten.

The provider announced the change at the same time as making a number of updates to application forms to comply with the Consumer Insurance Act, which comes into effect on 6 April.

Head of Sales and Marketing, Mike O’Brien said: “On the face of it, this may seem like a small move; but it’s more than that. This is the next step in our commitment to listening to adviser feedback and making the changes needed to move our businesses forward together.

“Last year at our PMI roundtable event, 20;20 PMI, advisers told us loud and clear that this simple change would make a big difference to them and we listen.

“We have scheduled the change to coincide with some updates we are required to make as a result of the Consumer Insurance Act; advisers are too busy for us to bombard them with changes on an ad hoc basis.”