Exeter Family Friendly has launched a marketing toolkit to help advisers grow their sales of income protection.

The Exeter based mutual has launched the free tool, available to all advisers, to help grow interest and adviser confidence in this product.

Mike O’Brien, head of sales and marketing, said: “We know our products offer advisers quality cover for all of their clients, but our commitment to the market runs deeper than that. We want to help advisers improve their skills and techniques to engage consumers and wake them up to income protection.

“Our seminars are more popular than ever, proving the high level of demand from advisers for useful, innovative support from insurers. Our new toolkit, named the Protection Path, is simply the next step; a wealth of concepts, ideas and statistics, advisers can download and use in their businesses in any way they choose.

“Being successful is about more than just attracting the interest of your clients. You have to be able to convert that interest into a commitment; that’s why we have developed a library of useful information, statistics and tips to help manage the process.

“This isn’t about growing Exeter Family market share, it’s about growing the size of the market. That’s why none of the content is branded, or focused on what we do. This is about doing the right thing for customers; regardless of the insurer that benefits.”