Equity Release Supermarket (ERS) have announced the appointment of Richard Brook as its chief marketing officer (CMO).

Prior to joining Equity Release Supermarket, Brook previously worked at Key Group within the role of head of distribution marketing, where he was instrumental in the creation of strategic partnerships, and before that he worked as head of marketing & communications at Tenet Group.

Mark Gregory, founder and CEO of Equity Release Supermarket, said: “The pandemic accelerated the role of technology in the equity release sector and so innovations, such as smartER, to support the essential step of seeking regulated financial advice, personalised to people’s circumstances became even more crucial.

“We also implemented new online processes in the past couple of years to help us connect seamlessly with our customers – all of which have been highly well-received.

“Richard now joins us to accelerate this digital ambition. He will be working across the B2B and B2C framework, reaching and building relationships with aggregators, partners, and affiliates to drive the unique technology we have created in order to empower our customers. Richard brings a wealth of marketing experience within the financial services industry, and we are immensely delighted to have him onboard.”

Brook added: “It truly is a privilege to join the Equity Release Supermarket team. I have watched the firm’s growth journey over the past few years, as they’ve built on their strong reputation, strengthened their proposition, and expanded their advisory network.

“My focus now is to showcase the fantastic products and services we have created to a far wider audience. The choice, transparency, trust and interaction customers can experience with Equity Release Supermarket is second to none, and unlike any other company in the equity release sector.

“Our technology is going to help transform the equity release market, and with smartER available to customers, that transformation has begun. Customers can now take control and research product rates and features at their leisure. This increases transparency across the market while keeping pace with the way customers interact with other financial products outside of this category.

“I’m delighted to be part of this exceptional team and look forward to building on the firm’s incredible reputation as digital and tech pioneers.”