Craig Kerrigan has joins Equity Release Supermarket as national account manager.

Kerrigan (pictured) will be focussed on building existing relationships and targeting new partnerships with advisers, firms, and networks in both the equity release and holistic financial advisory sectors.

This is to strengthen these relationships in terms of referral opportunities, as well as showcase the fintech offering the firm has created, both direct to consumer and via the B2B channels.

The firm recently appointed Richard Brook as chief marketing officer, to help propel the business’s technology and digital offering, as well as adding to its growing national team with the addition of David Bishop and Tim Feather as advisers to bring the national count to 60 advisers strong.

Kerrigan said: “It’s a privilege to join this exceptional team at Equity Release Supermarket and I’m excited about what the future holds for the firm. We have some fantastic opportunities available through our development of digital and technology innovations that we’ve created to transform the equity release landscape.

“In particular, the launch of smartER last year, enables customers to now take control and research product rates and features in their own time and I’m looking forward to bringing these new developments to a wider network.”

Kerrigan joins the firm with more than 20 years’ worth of experience within the financial services sector. He has predominantly worked provider/lender side to support advisers and their businesses. His sector specialties include managing pensions and protection areas for Life Offices, as well as leading advisory systems teams and nurturing relationships with national accounts and networks/mortgage clubs to support them with their equity release solutions. Prior to joining ERS, he held national account manager positions at Key and More2Life.

Mark Gregory, founder and CEO of Equity Release Supermarket, said: “Our technology is going to help transform the equity release market, and with smartER available to customers, that transformation has begun.

“We’re delighted to have Craig onboard enabling us to reach a wider network of consumers, advisers, and partners with our pioneering technology UK wide.”