Equity Release Associates (ERA), a network for self-employed equity release advisers, has appointed Sara Robinson as its new managing director.

Robinson (pictured) has over 20 years’ experience in the financial services sector and was most recently director of adviser services for ERA.

Before joining Equity Release Associates, Robinson was head of business development at Responsible Life. She also held senior roles at Age Partnership, including national sales manager, and at Key Retirement Solutions, where her leadership contributed to the growth and success of these businesses.

In her new role, Robinson will help drive forward the next phase of growth for Equity Release Associates, working to expand its market share and further establish the network as a key player in the late-life lending sector.

Equity Release Associates is a member of the Age Partnership Group.

Robinson said: “It is a great privilege to become managing director of Equity Release Associates at such an exciting time in its development.

“I am eager to help steer the network through a period of continued growth and evolution, strengthening its support for self-employed advisers and driving long-term success.”

David Marlow, CEO of Age Partnership Group, added: “Sara brings a wealth of experience to ERA, and her appointment as managing director is a natural progression for Equity Release Associates.

“Sara will be instrumental in ensuring that ERA continues to set the standard for quality advice in the equity release market, supporting advisers through our specialist network and driving sustainable growth in the sector.”