Equifinance has appointed Richard Croll as regional sales manager. 

The second charge lender says Croll will concentrate initially on developing new and existing relationships in the southern half of England and Wales but also leverage well-established relationships forged in his previous time in the industry.

He has for the last 18 months worked for HSBC as a business development manager in its first mortgage business.

Tony Marshall, Equifinance’s managing director, said: “We are delighted to have secured the services of Richard who is already well known to many in our industry.

“The fact that he has joined Equifinance shows that he understands our achievements and ambitions to expand products and volumes moving forward. We have now built a very strong team with many years’ experience in the industry and are structured to handle significant growth.”

Croll added: “I am very excited about my new role and returning to the specialist market within second charge mortgages. My core focus will be delivering good customer outcomes by being personable, dependable and connected to our broker partners.

“Our goal here at Equifinance is geared to grow the proposition and become a broker’s lender of choice not only for impaired credit customers but also now for prime customers at higher LTV’s.”