Conveyancing platform provider, ULS Technology plc, is rebranding and changing its name to Smoove plc.

Smoove plc is being launched as a “refreshed, refocused and empowering” brand. The name change reflects the group’s plans to make the home moving and ownership experience better at every touchpoint, transforming a slow and fragmented system to a streamlined, stress-free process for everyone involved.

As part of the relaunch the eConveyancer brand will remain, while DigitalMove will be integrated into the wider eConveyancer and Smoove propositions. As part of its growth phase, Smoove is investing in new technology to help drive automation and build products and services for estate agents, conveyancers, mortgage brokers and lenders that ultimately benefit and improve the experience for consumers.

The Company’s website will now change to hellosmoove.com,

Jesper With-Fogstrup, CEO of ULS Technology plc, said: “The rebranding highlights the latest milestone in our strategy to develop a consumer centric, data driven product suite and deliver value across all industry stakeholders.

“The company is committed to making the home moving and ownership experience better for everyone involved, and we believe that Smoove encapsulates this mission, fostering greater understanding in the group’s services as we continue to scale our platforms and unlock value for everyone engaged in one of life’s biggest events.”