Development and bridging broker Positive Commercial Finance has updated its brand image.

It wanted a brand identity that its broker and lending partners could more clearly identify with its aim to provide flexibility and knowledge of the specialist finance market.

John Waddicker, director at Positive Commercial Finance, said: “With the growth in enquiries and business levels and the access we have to exclusive funding, we felt that the time was right to more clearly define our brand values to better reflect who we were and what we do. We’ve done this by redesigning the logo in to a more modern style and defining the company’s key business offerings for the future.

“The brand messages will be reflected in the marketing collateral and across our social media channels. We’ve been on an exciting journey and these are successful times for us. The brand refresh now represents where we are now and where we are heading next.”

The work was carried out by iDentus, whose managing director Ron Bell added: “It was a pleasure to work with a financial company who were so positive about improving their brand and corporate position. We formulated a clear list of key business propositions that helped drive the redesign and that Positive could adopt to better position them in their sector.

“We were delighted with the proactive approach of the team at Positive Commercial Finance towards brand identity and design.”