Defaqto has published its latest guide for advisers, exploring the business protection market. 

It argues that business protection is an area of financial advice that is sometimes overlooked, but one that represents an opportunity for advisers to write more business while addressing the needs of their corporate clients.

The CPD-accredited publication identifies the main risks posed to businesses in term of continuity and succession planning and describes how life assurance, critical illness insurance and income protection insurance policies can be used to address those risks.

Ben Heffer, insight analyst at Defaqto and author of the guide, said: “This publication is designed to group all the information an adviser would need to familiarise themselves with the business protection market. It should encourage advisers to look with fresh eyes at their existing client base to discover unidentified opportunities.”

The guide also sets out in some detail the business protection propositions from the providers that are active in this market.

“Business protection propositions are less about the products, which are in fact relatively simple, but more about the planning and the help that providers can give to support advisers in prospecting, fact-finding and devising insurance solutions that will work,” Heffer added.

The Business protection guide is free to download at defaqto.com/advisers/resources/publications-list/business-protection-guide/