David Finlay has joined LiveMore Capital as an executive consultant and member of the senior executive team.

Finlay (pictured) has been brought in on a six-month contract to help LiveMore with its growth plans at a time as expansion to its product range comes closer to fruition.

He will work closely with Phil Quinn, head of intermediary sales, to build on LiveMore’s sales strategy as the team is set to grow. He will also work with the executive team on wider market strategy.

Finlay was previously managing director of intermediary channel at Barclays and distribution director at Northview Group, which includes Kensington Mortgages. He has spent the past five years as a consultant working for a number of specialist lenders and distributors.

He said: “What intrigues me about LiveMore is its unique proposition creating a new mortgage space for a massively underserved cohort of society.

“There are many older people who are asset rich but cash poor and want to finance looming life events. This could be anything from being Bank of Mum and Dad to travelling or just needing more money for a comfortable living. But who serves them?

“LiveMore has seen a niche in the mortgage market and it’s great to be working with such a dynamic, entrepreneurial and enthusiastic team of people.”

Leon Diamond, CEO of LiveMore, added: “Having someone of David’s calibre on board is fantastic and he will be instrumental in helping us achieve our ambitious growth plans.

“David brings with him over 30 years of mortgage experience and a wealth of knowledge of the intermediary market that our staff can tap into. LiveMore has big plans going forward and David’s input will be invaluable.”