Crystal Specialist Finance has announced the appointment of a new marketing director.

Dom Wilkinson joins the specialist finance distributor with immediate effect and will be focused on shaping and developing the marketing function, and creating and implementing marketing strategies to support Crystal’s growth plans.

Wilkinson (pictured) has over 30 years’ experience in marketing, predominantly focused on retail financial services, helping brands and businesses realise their growth potential.

He has held marketing roles at Barclays, Selfridges as well as more senior positions recently at Halifax, AJ Bell and Key Group.

He joins Crystal from Equity Release Supermarket where he was marketing director for the last four years.

Jo Breeden, managing director at Crystal Specialist Finance, said: “I am delighted to welcome Dom to Crystal as our new marketing director. He has an outstanding track record of growing marketing-focused businesses and his appointment is a real coup for us at Crystal.

“Technology and the use of digital channels are becoming increasingly important in our market, and Dom has the ideal experience and skill set to help us maximise these opportunities and meet our ambitious growth plans.”

Wilkinson added: “This is a pivotal and exciting time for Crystal and I’m therefore very pleased to be appointed in this role. The team here has built an outstanding and award-winning reputation in delivering specialist finance solutions for intermediaries. I love the drive and passion of everyone I’ve met at Crystal and I’m truly excited by the opportunity in front of us.

“There is an enormous amount of growth potential in this market and Crystal is ideally positioned to take advantage of it in the years to come.”