Midlands-based Crystal Mortgages has rebranded to Crystal Specialist Finance.

It is highlighting five distinctive divisions to offer specific advice and products to brokers and networks.

The firm, which operates in England, Scotland and Wales, has identified its core markets as mortgages, bridging, commercial, development funding and second charges. Each team is headed by an existing senior member of the team.

Joe Breeden (pictured), managing director of Crystal Specialist Finance, said: “The business was founded 36 years ago, since which time Crystal has established itself firmly as a quality name in the commercial finance packaging sector through an unwavering dedication to customer service and product sourcing.

“However the name had become constrictive over the last decade as we moved into new segments and brought leading industry figures in to establish and expand new offerings.

“The rebrand combines the best elements of our company; Crystal with its history and reputation, and Specialist Finance to bring to highlight the full depth and breadth of our offering.

“I look at the business today and know that our product offering is among the best in the market, if not one of the best. Alongside a dedicated, professional team, a full marketing function, and backed by a strong balance sheet, we are in a position to grow rapidly over the coming months and years.”

Crystal Specialist Finance recently released their 2014 results with the business issuing terms of £664.3m worth of business, a full 38.7% increase on 2013, which was further complemented by a 33% rise in completions.