Coventry for intermediaries has launched online product transfers to make it more straightforward for brokers to process client business.

Brokers can now submit like-for-like product transfers online using the Iress Mortgage Sales and Origination (MSO) platform.

The new MSO functionality is the latest part of a wider four-year project and coincides with a refresh of the look and feel of the Coventry for intermediaries’ brand and website. The refresh will bring the brand into line with the Coventry Building Society brand.

Kevin Purvey, director of mortgage distribution at Coventry Building Society, said: “We know that brokers’ time is particularly precious right now, and this new feature will help speed up the product transfer process. It’ll mean their clients get an even speedier turnaround and brokers will free up more time to spend on doing what they do best – helping people make the right choices for their next mortgage decision.

“We’re always looking at ways in which we can strike the right balance between simplicity of our processes and quality of service. The launch of online like-for-like products via MSO is just the start of a journey and will now see us focus on the next phase which will deliver a new mortgage application and case tracking system.

“The online product transfer upgrade also coincides with the launch of our new-look brand and website. So while we’ve improved the Coventry for intermediaries site with a fresh visual identity, there is great new functionality on there too, including improved product filters along with all the other features that brokers know well and use all the time.”