Definite Article Media Limited, publisher of Corporate Adviser, has taken a stake in Trek Publishing Limited, publisher of financial intermediary title BestAdvice.
The deal will see Definite Article Media directors John Greenwood and Ricardo Medina taking seats on the board of Trek Publishing.
BestAdvice was founded in 1999 and caters for financial intermediaries involved in mortgages, secured loans, commercial finance, general insurance and protection, and retirement solutions.
Medina will become commercial director of Trek Publishing, while Greenwood will act as editorial consultant to BestAdvice. Trek Publishing director Kevin Rose will continue in the role of editor of BestAdvice.
The partnership will enable BestAdvice to expand its suite of products, including new initiatives in video, podcasting, web, research, print and events.
Definite Article Media was formed by Greenwood and Medina following a management buyout of Corporate Adviser from Centaur Media PLC in December 2017. Since then it has reintroduced a monthly print publication, and has launched Corporate Adviser Intelligence, a research business and capa-data.com, a hub for DC pension performance data.
Kevin Rose, editor of BestAdvice and director of Trek Publishing, said: “We’ve been looking for a suitable partner to help us expand our operations. I’ve known John and the team behind Definite Article Media for a number of years and have been impressed by what they’ve achieved since acquiring Corporate Adviser from Centaur.
“This investment will allow BestAdvice to move into new areas and further improve its offering to its readers and commercial partners.”
Ricardo Medina, director of Definite Article Media, said: “We have spent the last 18 months expanding the Corporate Adviser proposition and deepening our engagement with both our audience and sponsors. We will be taking a similar approach to BestAdvice, developing a richer experience for its audience and sponsors through our multi-channel approach.”
John Greenwood, director of Definite Article Media, said: “We are very excited by the potential of this new venture, and are looking forward to working with Kevin and his team on a host of interesting new initiatives.”
