GI Provider Uinsure has reported a 30% month-on-month sales growth since the launch of its Defaqto comparison tool.

The tool allows brokers to compare products across the market at point of sale and was made available on the Uinsure website in March following the launch of Uinsure’s five star Defaqto rated product.

It is free for brokers and is totally independent, displaying impartial Defaqto Compare data showing how 15 features and benefits can be explicitly compared against market competitors .

Lee Lacey of Safe& Secure Insurance said: “I have been selling home insurance for over five years and the Defaqto compare tool has been the single biggest help I’ve had during this time. It genuinely helps me sell more.

“I am much more confident discussing the criteria shortcomings customers have with their existing home insurance policies and feel better able to clearly outline the benefits the Uinsure five star Defaqto rated product has.”

Simon Taylor, chief executive of Uinsure, added: “When we launched the Defaqto comparison tool we knew it could revolutionise the way our brokers do business and I am delighted that that has been the case. We’re hearing glowing reviews of the tool from brokers every day and the figures show it is not just giving them more confidence but is actually boosting their business levels considerably.

“Our main priority is always to make the lives of our brokers easier and to help them to build their businesses and it’s fantastic that the Defaqto tool is helping them to do this.”