Commercial insurance targeted by price comparison sites

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A report by independent financial research company Defaqto indicates that 65% of the top 20 financial price comparison websites already provide access to business insurance either as introducers to various online providers or by providing quotations through a limited panel of insurers.

Mike Powell, insight analyst at Defaqto, said the home and motor insurance markets were already well served by many aggregator websites so it wouls be “inevitable”” that price comparison websites would be exploring new areas to expand their coverage.

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