Saffron Building Society has appointed Colin Snowdon to the newly created position of executive partner, mortgage strategy.

Snowdon has over 25 years experience in the mortgage market, including high profile positions at Aldermore, Wave and Verso.

“We’re pleased to have appointed Colin Snowdon, a recognised industry expert and someone I have known and respected for a number of years,” said Jon Hall, CEO of Saffron Building Society.

“We understand the increasing importance of innovation in the mortgage market and the need to continue to build on our specialist, bespoke approach to mortgages. It’s great to have such an experienced individual on the team.”

Snowdon added” “I am excited about working with Saffron Building Society. There’s currently not enough diversity in the UK mortgage market; the ‘big six’ lenders dominate the vanilla space, accounting for around 90% of gross lending. That can’t be good for consumers – or indeed for those lenders themselves.

“There’s lots of talk about the need for more competition and diversity and therefore I hope people recognise the important and innovative role regional building societies play, and will increasingly play in the market. Saffron already has a strong, specialist mortgage offering and I look forward to helping them in developing it further.”