Income protection specialist Cirencester Friendly has become a member of the Institute of Customer Service.

Michelle West-Wiggins, head of customer care and business processing at Cirencester Friendly Society, said: “Joining the Institute is further proof that alongside our award-winning products, we view customer service and a personal approach as a key differentiator.

“The principles instilled by the Institute of Customer Service mirror those of the Society, and we look forward to working with the Institute and exchanging ideas with other member firms to enhance our proposition even further.”

Jo Causon, chief executive of the Institute of Customer Service, added: “I’m delighted that Cirencester Friendly are members of the Institute of Customer Service. It’s a sign of intent and recognises the importance of delivering excellent service to customers.

“By joining forces with organisations from a wide variety of sectors, Cirencester Friendly is making a clear statement that the customer experience is a priority for them. Membership of the Institute will enable Cirencester Friendly to benchmark against organisations across a range of sectors.

“It also provides opportunities to learn from other members, along with access to exclusive research and insight.”