Cirencester Friendly has appointed David Macgregor to the position of commercial director.

Macgregor (pictured) has over 30 years’ financial services experience with particular expertise working within Friendly Societies specialising in income protection.

He has previously held senior positions at other societies, including as CEO and national sales manager. He was also a member of the executive board of the Association of Friendly Societies, now the AFM and has been working as a sales & marketing consultant to Cirencester Friendly since January 2015.

Macgregor will be responsible for the preparation and delivery of Cirencester’s sales, marketing and customer care strategy, as well as handling product development and distribution.

Paul Hudson, chief executive at Cirencester Friendly, said: “David’s considerable experience and knowledge of Friendly Societies will be valuable as we look to further grow Cirencester Friendly’s offering.

“With over 36,000 members, we are always looking for ways to innovate and I know that David will help us develop whilst continuing to support our increasing Membership base. Over the last two years, David has been instrumental in shaping our recent products and he will be a welcome addition to the executive team.”

Macgregor added: “Cirencester Friendly has always impressed me – the products on offer, the claim payment record, its financial strength and reputation in the market. I am looking forward to working with the team to build on this and will be liaising closely with advisers, listening to their feedback and ensuring our products align with what they and our members need and want.”