The Chartered Insurance Institute (CII) has launched a range of informal e-learning plus formal qualifications after employers across the personal lines market called for training material to help educate and inspire individuals at every stage of their motor, home, pet and travel insurance career.

New entrants can learn the basics by watching free to view short animations, before moving onto online modules and later progressing to the new level two Personal Lines Award qualification.

The training material has also been produced to ensure those working for personal lines providers and brokers are aware of regulatory requirements such as Treating Customers Fairly and handling vulnerable customers.

Sian Fisher, CEO of the Chartered Insurance Institute, said: “The CII now has something for everyone working in personal lines insurance – from simple animations and short online courses for those just starting out, to professionally recognised qualifications.

“These courses have been built by market practitioners to enable insurers and brokers to fill the knowledge gaps and empower staff to deliver expert guidance and support to customers.”

Rhys Courtney, head of learning and development at insurance broker Brightside Group Ltd, said: “Personal lines is effectively the shop window for the insurance profession.

“The CII’s new training material and qualifications will help increase the knowledge of individuals working in personal lines insurance and improve outcomes for consumers.”