Chetwood Bank has merged the sales operations of its two intermediary-facing brands, ModaMortgages and CHL Mortgages for Intermediaries, as part of its broader push to streamline distribution under its multi-brand strategy.
The restructured team will be led by two national sales managers, one of whom will take on key account responsibilities, supported by five field-based business development managers covering dedicated postcode territories. A further six telephone-based BDMs will complete the team, with two aligned to specific areas and four others available to provide additional support to brokers.
The lender said the changes will enable its sales force to support brokers across the full suite of products from both ModaMortgages and CHL Mortgages for Intermediaries. This, it believes, will help intermediaries find more tailored solutions for clients while also benefiting from a simplified relationship with a single point of contact.
Chetwood Bank said brokers will also have greater flexibility in how they engage with the team, with both in-person and telephone-based options available.
Darrell Walker (pictured), group sales director at Chetwood Bank, described the move as “the next exciting step” in the bank’s evolution as a digital challenger.
“It means our BDMs now have access to the combined criteria from two very strong brands that serve various segments of the buy to let market, with ModaMortgages focusing on simple, straightforward everyday lending and CHL Mortgages for Intermediaries catering for cases with finer details that require a more versatile approach,” he said.
Walker added that the dual-branded team will be equipped to offer deeper support to brokers and deliver better outcomes for clients.
The bank launched ModaMortgages in 2023 as a technology-led brand aimed at straightforward buy to let business, while CHL Mortgages, revived in 2020 under Chetwood’s ownership, is designed to support more complex or specialist cases. Both operate exclusively through intermediaries.
The sales force restructure is intended to reinforce the group’s ability to provide coverage across the spectrum of landlord needs while simplifying access for brokers.
