The Tipton and Coseley Building Society has appointed Cammy Amaira as its new director of sales and marketing.

Amaira (pictured) joins from the Family Building Society, where he was head of intermediary sales, a post he held for more than three years.

At the Tipton he’ll be responsible for sales, marketing, product development and retention and will report to the Society’s chief executive, Richard Newton.

Amaira said: “It’s my aim to get the Tipton name better known in the intermediary market. I’m looking forward to using my experience to bring new ideas to the table for the Society to consider, particularly in relation to products and criteria and growing the Tipton’s mortgage book in what’s an increasingly competitive mortgage market.”

Newton added: “Cammy brings a wealth of experience, a sound knowledge of the intermediary market and lots of industry contacts and he’s an excellent addition to the Society.”