Directlife has partnered with British Friendly to launch a new income protection policy, BFS Protect, on its LifeQuote service.

LifeQuote sources multi-benefit quotes allowing comparisons against individual benefit costs.

BFS Protect is a flexible income protection policy with flexible features, designed to pay a regular benefit in the event of sickness or injury leading to loss of earnings.

It was previously only available using Avelo Exchange software.

British Friendly CEO Mark Myers, said: “This is the next step of our strategic plan to reach a wider number of advisers, while maintaining our commitment to service. LifeQuote is an excellent system and we look forward to working with a number of new advisers.”

Rob Quayle, managing director of Direct Life, added: “British Friendly has a strong track record in providing a dedicated service to financial advisers, with 97% of claims paid in 2012.

“Together, we will deliver a highly professional standard for advisers with a personalised service and strong support network.”