Brightstar Financial has launched a new website, which has been designed to make it easier for brokers to navigate, learn more about specialist lending and engage with Brightstar to discuss their enquiries. 

Following detailed analysis of web traffic and user browsing behaviours, the new site is also more geared towards mobile than before, and can now be used across desktop, tablet and mobile.

Improved navigation includes a new search bar, while brokers can filter the latest news and articles from the specialist distributor. New space has been created for videos that focus on specialist content and visitors to the website will gain access to extensive information about product features, including downloadable information packs and case studies.

The site is fully integrated into EasySource, Brightstar’s multi-sector sourcing and case management tool.  There are new and intelligent methods for analysing enquiries that drive specific call-backs to brokers. There is also a new and quick client referral facility, allowing brokers to earn their proc fee whilst Brightstar manages the process from advice through to completion.

Michelle Westley, Brightstar’s head of marketing, said: “We’ve carried out a full and detailed analysis of browsing behaviour among other metrics which has been invaluable in creating something that is fit for our audience. I am fully confident that the changes will bring huge benefits for our brokers’ whilst providing them with an easy and positive journey with us from start to finish.”