Brightstar has introduced a new brand identity, with a new logo and design being launched across the business.

The new branding is now live on the Brightstar website and across all marketing collateral.

It incorporates the strapline ‘working together to make things happen’.

Brightstar launched just over 12 years ago. Over that period, the business has exceeded £5 billion of specialist lending and, earlier this year, the Brightstar Group announced record financial results for 2022, achieving a record turnover of £12.6m, which represented a 21% increase on the previous year.

Bradley Moore, managing director of Brightstar Financial, said: “As a market leading business, we have grown significantly since inception, expanding teams, our expertise and our influence. We stand by the belief that even the best can always get better and as such have evolved to overcome challenges and make specialist finance accessible to an ever-growing number of brokers and their clients. Our exciting new branding reflects our forward-thinking, optimistic approach to everything we do.”

Katie Norman, strategy director at Brotherland, added: “Following an extensive research phase we refined Brightstar’s matured culture, values and purpose. This led to an evolved brand strategy that communicates their collaborative and positive approach to making specialist finance more accessible.”