Bridgebank Capital has confirmed it is to launch a new ‘split brand’ this week.

The launch of the new brand will involve Bridgebank Capital dividing its lending activities into two separate joined brands, each with a specific focus.

Bridgebank said the move will also see new areas of lending added to the portfolio of products it currently offers.

The firm added that a specialist, highly experienced team will be dedicated to delivering the products within the new structure and will act as a key point of contact for all enquiries.

Laurence H Goodman group managing director, said: “The launch of this new brand represents a key milestone for Bridgebank Capital, and will see the company take a new strategic direction in its lending activity.

“We look forward to announcing further details later this week, so watch this space.”