Short-term asset lender borro has launched a follow up to its initial TV advertising campaign, highlighting how customers can access funding by borrowing against personal assets or by selling them directly to borro.

The ads can be seen on ITV3, ITV4 and Sky News.

Chris Willis, senior vice-president of business development and sales at borro, argues the new ad campaign not only highlights the traditional strengths of borrowing against personal assets, but also demonstrates the added value borro is bringing to clients with the launch of their new ‘Buy’ facility.

He said: “We had a great response to our TV campaign last year from brokers and direct from the public. This campaign maintains the feel of the original and reminds viewers just how easy it is to borrow money quickly, usually within 24 hours.

“At the same time it has given us the chance to demonstrate how the service is evolving by showing that borro will buy assets directly or allow clients to borrow ahead of a future sale.

“We are working hard to reinforce our message that borrowing against personal items is a fast and discrete method of raising money quickly. It neatly fits today’s financial landscape, where the need to borrow at a moment’s notice, can come at any time.”