Bluestone Mortgages has launched ‘Bluelink’, its new online broker portal, designed to provide a streamlined and efficient decisioning and online mortgage application process.

The portal’s interface was built in-house giving Bluestone complete control over future development and integration with other systems. It offers real time validation with the aim to help save broker’s time if the enquiry falls outside of criteria. In these cases, brokers can see why the enquiry won’t fit criteria to help them manage customer expectations and find an alternative lender.

Bluelink allows brokers to jump to different sections of the Decision in Principle and Full Application so they can enter information in the order they capture to help save time, with a ‘traffic light’ system to see which sections are completed and where information is still needed.

David Torpey, Bluestone Mortgages’ managing director, said: “Technology is a key part of our proposition which is why we had to get it right. We made the decision to develop our broker portal in house to enable us to have more control over the day one functionality and future development.

“Over the last few months we’ve been road testing it with some of our biggest firms because it needs to add value to their businesses, not just ours. Although our brokers now have access to an intuitive decisioning portal we’ll still give them direct access to our Underwriters when they need it.

“Our customers don’t fit the traditional high street profile so it’s important that we have a thorough understanding of their situation, sometimes the best way to do this is to pick up the phone and talk to the person who has authority to make a sensible credit decision.”