Bluestone Mortgages has partnered with Online Mortgage Advisor (OMA) to offer an online eligibility check via an integrated API (Application Program Interface) for customers that enquire via the OMA website.

OMA is a specialist mortgage information site for a range of customers including self-employed, first-time buyers, buy-to-let landlords and those with damaged credit scores. The platform refers customers onto brokers who specialise and regularly arrange mortgages in a particular field.

The partnership follows Bluestone Mortgages launch of ‘Bluelink’, its new online broker portal which connects Bluelink and OMA’s SalesForce CRM system via an API.

David Torpey, managing director at Bluestone Mortgages, said: “The mortgage industry has been criticised for being slow to embrace new technologies, but through our partnerships we hope to lead with innovative solutions for brokers and customers. We are excited to partner with Online Mortgage Advisor who offer innovative solutions to customers to help them access transparent, affordable and quick lending options that suit their financial circumstances.

“Our partners are the key to helping customers who need specialist lending options, and in order to help them, we need to have the best technology in place to support the application process.”

Pete Mugleston, managing director at Online Mortgage Advisor, added: “As a firm who bring together customers and specialist brokers, we are always exploring innovative ways to streamline both our customer journey and broker experience. Our partnership with Bluestone is an exciting step forward for us, in helping make the process as effective and efficient as possible and allowing specialist brokers to research viable lending options at a click.

“The fact lenders like Bluestone have the same appetite as us for speeding things up with technology says a lot about where the industry is heading, and that they are so keen to support brokers in this way is testament to their offering.”