Bluestone Mortgages has announced the appointment of Steve Bailey as the South East of England’s field-based business development manager (BDM).

In this newly created role, Bailey (pictured) has the primary responsibility of developing new regional business leads and opportunities.

He will also work to educate brokers and intermediaries by supporting them with complex lending solutions available for clients who have been turned away by mainstream lenders.

He joins Bluestone Mortgages from Landbay where he was head of internal sales and has over 20 years of financial and specialist lending experience. Prior to this, Bailey held roles at OneFamily and Lighthouse Financial Advice.

Bailey said: “I’m thrilled to join Bluestone and be part of an expanding team and growing business. With relationship building and customer service at the heart of my role, I look forward to guiding intermediaries through their journey, and ensure brokers receive best in class service.

“At a time when customers are being turned away from high street lenders, I’m excited to be a part of a business that is supporting disenfranchised customers in their quest to achieve their homeownership dreams through alternative lending solutions and products.”

Reece Beddall, sales and marketing director, Bluestone Mortgages, added: “We’re delighted to have Steve join us in a newly created position and be a part of Bluestone’s continuous journey to become the go-to lender for disenfranchised customers across the country.

“Steve brings a wealth of experience in the mortgage industry and will be integral to helping Bluestone manage its valuable intermediary partnerships and support the firms’ growth aspirations in 2024.”