Bluestone Mortgages has announced the appointment of Steve Seal as the newly created role of director of sales & distribution.

Seal (pictured) has over 20 years of financial services experience. His most recent position was as head of sales at Kent Reliance. He initially joined OneSavings Bank (Kent Reliance’s parent) as head of national accounts and prior to this, worked at Virgin Money for nearly nine years as national account manager. He has also worked for the Chelsea Building Society and Barclays.

Joining in September, Seal will be responsible for leading Bluestone’s sales and distribution strategy across England and Wales.

David Torpey, managing director of Bluestone Mortgages, said: “Following our recent product overhaul, we have seen an increased demand for our services and products. We want to continue helping customers who are currently underserved by mainstream lenders and today’s appointment reaffirms our commitment to expanding and improving our offering.

“In his newly created role, Steve will focus on developing strong relationship with our key intermediary partners. Steve has extensive distribution knowledge as well as deep insight and understanding of what support brokers need in today’s market.  We are confident that Steve will be a great addition to the team and support our growth plans.”