Bluestone Mortgages has announced the appointment of Carly Wiggins as field-based business development manager (BDM) for the South West of England and Wales.

In this newly created position, Wiggins’ primary role will be to develop new regional business leads and opportunities. At a time when a growing number of customers are being turned away from high street lenders, Wiggins (pictured) will work to educate brokers on the opportunities of specialist lending and the range of solutions available for their clients.

She has over 10 years of industry experience and joins from Coventry for Intermediaries, which she started in January 2023 as BDM covering South Wales. Prior to this, she worked at Barclays and TSB in intermediary roles.

In addition to this appointment, Ben Owen has recently been promoted to telephone BDM from broker support team leader, where he will be supporting and working alongside Nik Sukara, field-based BDM, for Yorkshire and North West of England. Owen joined Bluestone in 2019 as broker support officer.

Wiggins said: “I’m delighted to join Bluestone Mortgages, and to work closely with the team to promote Bluestone to the broker community in Wales and the South West of England.

“As a growing number of customers are being turned away by mainstream lenders, I’m excited to continue to support this underserved segment of the market and enable brokers to help their clients achieve their homeownership goals through alternative lending solutions and products.”

Owen added: “This promotion is an exciting next step in my career at Bluestone. I look forward to building further relationships with brokers and educating them on our proposition.”

Mark Hollands, head of sales and distribution at Bluestone Mortgages, said: “Growing the team to support the rise in adverse customers is a key focus for Bluestone, and Carly’s appointment and Ben’s promotion are a clear reflection of this.

“Carly and Ben will be invaluable in helping us grow our presence in these regions and educate brokers to better understand the range of specialist lending solutions available.”