Bibby Financial Services (BFS) has appointed Lauren Maloney as a business development manager (BDM), to support small and medium-sized businesses in the South Yorkshire region.

Joining BFS with 11 years’ experience in the financial services sector, Maloney has held a range of senior positions specialising in cashflow finance throughout Yorkshire.

Most recently, she worked as a BDM for Pay4, but has also held roles as a relationship manager at Santander and within the RBS Group, where she won Private Banking Advisor of the year in Natwest Private Banking for three years running.

Maloney will be based at BFS’s Yorkshire office in Bradford alongside 30 other employees and joins a team of four BDMs. Her appointment comes as BFS aims to boost its presence in South Yorkshire.

In her new role, Maloney will primarily focus on securing new business opportunities for BFS, with a particular focus on Sheffield and Doncaster, putting to use her experience in commercial banking and asset finance.

Maloney said: “BFS is the UK’s leading independent invoice financier as well as a global financial services provider. It has an excellent local support network in South Yorkshire, from small businesses to brokers.

“I’m excited to join a dynamic team of experienced individuals and play a pivotal part in supporting SMEs with tailored funding packages for growth.”

Mike Day, head of sales for BFS, added: “We are delighted to welcome Lauren to the team. She brings with her a wealth of experience, which will help us as we seek to fund and support more SMEs in the region.”