SME financier, Bibby Financial Services (BFS), has appointed Daniel Williams as head of sales – corporate North.

The appointment comes as the firm looks to expand its support for SMEs and their advisers throughout the North of England and Scotland.

Williams (pictured) joins BFS with more than 16 years’ experience in corporate banking and commercial finance, having held a range of senior sales leadership roles within Lloyds Bank, most recently as director of invoice finance sales.

He will head up BFS’s corporate North team, responsible for developing transactions for SMEs with turnover up to £100m supporting a range of requirements including working capital and cashflow, growth and expansion, MBIs and MBOs, refinancing, restructuring, and mergers and acquisitions.

Stephen Hand, UK head of sales, said: “Our corporate team is a huge part of our success, and we have excellent relationships throughout the UK intermediary community, a fantastic proposition and a risk appetite that enables us to say now when others say no.

“Appointing someone of Daniel’s calibre to build-on and enhance our support for SMEs and introducers is testament to our ambitious sales strategy.”

Williams added: “BFS is incredibly well placed to support businesses overcome challenges and take advantage of opportunities they face, enabling them to unlock working capital to grow and thrive. We have fantastic people and a flexible approach to funding, so I’m delighted to join the business at such an important time for UK PLC.

“Our ambition is to build on the attributes BFS is already well-known for and leverage our product portfolio to grow our financing support for SMEs throughout the UK. We’re actively recruiting for other key roles within the corporate team, and we will be reaching out to our valued introducer network in the North of England and Scotland over the coming weeks to understand how we can bolster our support for them and their clients in the remainder of 2022 and beyond.”