Bibby Financial Services (BFS) has appointed Helena Warne as its business development manager for Wales.

Warne (pictured) has over 25 years of financial services experience; at Lloyds Banking Group she covered the Wales region for seven years, specialising in invoice finance. In her role as area director, Warne led a team of over 10 commercial banking relationship managers.

At BFS she will deliver bespoke invoice finance solutions to help SMEs unlock cashflow and drive growth. Warne will be based in BFS’s office in Bristol.
 
Steve Bentley, head of sales for South West UK at BFS, said: “Our research shows that 44% of SMEs are now more likely to use external finance compared to six months ago, presenting a perfect opportunity for BFS to support for the growth ambitions of SMEs across the UK.

“Helena is a brilliant addition to the team – with deep expertise in Invoice Finance and a regional understanding of the Wales business landscape, she is well placed to support the businesses that contribute to a thriving regional economy.”  
 
Warne added: “I’m thrilled to join BFS and reconnect with business leaders and introducers across the Wales region to address their funding needs and set them up for success.

“With BFS’s reputation as a leading independent financial services provider, I’m eager to combine my own local expertise and BFS’s flexible approach to meet the unique cashflow solutions of businesses across the region and support their growth ambitions.”