Keith Litherland has joined Bridging Finance Solutions (BFS) as regional business development manager.

Litherland (pictured) will take on the Midlands and Wales areas and will be responsible for liaising with brokers, professionals, intermediaries and clients, supporting them through the provision of bridging loans and development finance. He will also attend auctions and property networking events across the region each month.

He said: “I’m really pleased to join the team at BFS. This is a really exciting company to be part of – their approach is refreshing and unique, they are incredibly proactive and innovative in their outlook. I look forward to raising the profile of BFS across my territory, working closely with  existing finance connections whilst exploring new opportunities.

“I’m keen to demonstrate to existing and potential clients that bridging can be delivered in a simple, straightforward way, explaining the many benefits and different ways that bridging can be used.”

John Hardman, head of sales at Bridging Finance Solutions, added: “Having Keith on board is a definite coup for BFS. He is well known in our industry  and has developed a reputation for diligence, in addition to taking a commercial approach to deals with a can-do attitude.

“His in-depth knowledge of this market, particularly across the Midlands, will be invaluable to him in terms of this new role which will ultimately support our own ambitious growth plans.”