Legal & General Mortgage Club has appointed Clare Beardmore as head of broker and propositions.

Beardmore (pictured) is currently head of transformation and operations for L&G’s Mortgage Club and in her new role she will be responsible for leading the team to manage and develop relationships with and propositions for, the club’s partners and member firms.

She will take up the post immediately, reporting to Kevin Roberts, director of L&G Mortgage Club.

Her appointment coincides with the departure of Craig Hall, L&G Mortgage Club’s current head of broker relationships & propositions, who is leaving Legal & General after 15 years to join LSL Property Services plc as director, New Home Financial Services.

Within his new role, Hall will be leading and developing the growth of LSL’s new build financial services businesses, including those owned by LSL and those that are part of the group’s distributor brands, PRIMIS and TMA. He will be starting his new post in September 2021, and will report to Paul Hardy, commercial director at LSL Financial Services.

In addition, L&G Mortgage Club’s new build proposition will now move to Danny Belton, the club’s head of lender relationships.

Roberts said: “With her passion for mortgages and making a difference to advisers and consumers alike, Clare is the ideal choice to lead and build on the great work of our adviser facing team in supporting and raising the profile of mortgage advice while ensuring advisers have access to information and tools to make their lives easier to support their business growth. With Clare now leading on our broker relationships and proposition, our hugely successful new build proposition will move to Danny Belton who is excited to develop this further for both our lender and broker partners.

“I would also like to take this opportunity on behalf of the mortgage club team and myself, to express our sincere thanks to Craig Hall for the huge contribution he has made to the development and success of the L&G Mortgage Club over the last few years. We wish him all the very best in his next role.”

Beardmore added: “The last 18 months have given me a deep understanding of digital transformation and the benefits it can bring to advisers’ businesses, perfectly complementing my previous mortgage and relationship management experience. I am very much looking forward to building on this knowledge and continuing to work closely with our advisers to make a difference for all our members.”

Hall, current head of broker relationships & propositions at L&G Mortgage Club, said: “Joining LSL at such a crucial time in its growth journey is incredibly exciting and I am thrilled to be leading the development of its new build proposition. The new build market has undergone significant challenges during Covid-19 but is poised for growth over the coming years, and I am excited to work with the wider team at LSL to ensure it is well-placed to capitalise on the opportunities available in this area.”